Self Storage is not the most exciting topic to discuss (other than here at the SpareFoot headquarters!). Recently, I ran a quick analysis to see how consumers are talking about self storage on the web (i.e. what is the overall sentiment). And furthermore, what if any insights could be gained into how self storage companies market themselves.
According to my analysis, reviewers discussing self storage have a 2:1 “sentiment ratio” (calculation of the positive to negative mentions about a topic). SocialMention.com shows that blogs demonstrate a 6:1 sentiment ratio and News sites a 4:1 ratio. WHAT?! Even as an industry insider myself, I was surprised.
SO, WHAT DOES THIS ALL MEAN?
First off, self storage is overall a topic that consumers and journalists talk about in a positive light. However, it’s interesting that there is more positivity in news and blogs articles than in reviews. This begs the question, are the bloggers out there primarily industry insiders? Maybe. But in my opinion, the more relevant and insightful piece of data here is that in the end, consumers are not overwhelmingly positive about their self storage experiences. This seems odd given the the vast number of facilities and the great amenities offered (a 2:1 ratio would be considered very poor in a retail setting). There is clear opportunity here for good storage facilities to attract customers through the differentiation of their amenities and good customer service and this is exactly what SpareFoot helps them do!
Through a robust platform, SpareFoot helps surface those storage units which best meet your needs by allowing consumers to compare facilities according to their amenities and prices, easing the shopping experience for the customer.
Stay tuned for the upcoming launch of the new SpareFoot platform!
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Tags: Customer service, Self storage
very helpful post, you should post more stuff related to this.