SpareFoot is a fast-moving technology company, so software development is at the core of what we do. Our engineers constantly release new features and optimize existing ones to make our storage marketplace even better for both our facility clients and storage-seeking customers.
But as you know, the Internet is tricky, and consumer behavior is even more unpredictable. When we make a change to the website, we need to be absolutely certain that it will yield positive results. For example, what would happen if we made a change that decreases reservations? This would negatively affect both SpareFoot and you—our clients.
To take the guesswork away and ensure we’re approaching every decision with a data-driven mindset, our engineers use a method called “A/B testing.” → Keep Reading