Briefly, here’s the big problem with guys and their underwear: They hate shopping for new pairs.
Count SpareFoot’s Zach Bird among those haters. One summer day in 2014, Bird was pondering his underwear drawer at home and realized he probably needed to toss some of the older pairs.
“Of course, I knew I’d have to replace my old ones, and I figured that that was one of the reasons I’d held onto them for so long—it’s so inconvenient for me to make a trip to Target or Macy’s or wherever to actually go buy underwear in person,” said Bird, a member of SpareFoot’s Sales Team. → Keep Reading