The U.S. green movement has been a rollercoaster of support, progress, opposition and steps backward. So what’s really going on right now? Studies have shown the growth of green initiatives, from alternative energy to sustainable building, has been almost stagnant since last year. The unstable economy has pressured many American businesses to tighten their purses and take a conservative, skeptical approach to implementing green initiatives in their operations. While working toward energy conservation means a more sustainable business and can lower long-term costs, financial payoff won’t necessarily come along for years, sometimes decades.
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